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Table of Contents
Introduction
Who Should Read This Book
Icon Guide
Part 1: Setting Website Goals
The Website as Today's New Necessity
New Times Require New Approaches
Business Websites Benefit Both Consumers And Companies At Once
Not Just Any Website Will Do
People Still Judge A Book by It's Cover
Who Gets to Define "Professional"
The K.I.S.S. Principle
Giving A Website An Audience-Oriented Focus and Direction
Audience-Oriented Business Goals
Audience-Oriented Design Goals
Part 2: Key Factors In Site Development
The Work Factor
Doing It Yourself
HTML Editor Tools
Graphics Editors
Multimedia Editors
Working From A Template
Outsourcing the Job
The Cost Factor
Part 3: Web Design Guidelines
Planning Guidelines
The Flat Plan
The Multi-Level Plan
The Perfect Plan
Web Design Tips
Consistency
Navigation
Common Navigational Systems
The Multilevel Navigation Bar
The Sitemap
Links
Text Links
Image Links
Color
Color Schemes
Color Meaning
Web Safe Colors
Text
Preferred Format
Common Fonts
Images and Multimedia
Images
Multimedia
Frames
Forms
Accessibility
Part 4: Website Maintenance
Testing For Functionality
Maintenance | 
