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If You Aren't Testing Your Sales Letter,
Then You're Losing Money!

The simple fact is, testing will work for anybody selling something online.

As long as you have a sales letter, you can test different aspects of it and instantly generate higher conversions.

Higher conversions equal more sales, which means more money in your pocket.

The idea is to use what is called "split testing". Split testing is where you send traffic to 2 (or more) different sales pages. Each sales page has one piece of it different from the other.

Here is an example; Visitor A goes to sales page one. Visitor B goes to sales page 2. Visitor C goes to sales page one again and so on.

The only difference between sales page one and sales page two is the one section of the sales letter that you are testing. For instance, headlines.

Here are a few things you should be split testing on a regular basis:

• Your sales letter's headlines
• Your opening
• Your sub-headlines
• Your guarantee
• Different web site designs
• Your close or call to action
• Your order form
• And more..