Business Correspondance Made Easy ebook - PLR. 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters.

CONTENTS

BUSINESS CORRESPONDENCE
VOLUME I


PART I
Preparing to Write the Letter
CHAPTER
1: What You Can Do With a Postage Stamp
2: The Advantages of Doing Business by Letter
3: Gathering Material and Picking Out Talking Points
4: When You Sit Down to Write


PART II
How to Write the Letter
5: How to Begin a Business Letter
6: How to Present Your Proposition
7: How to Bring the Letter to a Close


PART III
Style--Making the Letter Readable
8: "Style" in Letter Writing--And How to Acquire It
9: Making the Letter Hang Together
10: How to Make Letters Original
11: Making the Form Letter Personal


PART IV
The Dress of a Business Letter
12: Making Letterheads and Envelopes Distinctive
13: The Typographical Make-up of Business Letters
14: Getting a Uniform Policy and Quality in Letters
15: Making Letters Uniform in Appearance


PART V
Writing the Sales Letter
16: How to Write the Letter That Will "Land" the Order
17: The Letter That Will Bring An Inquiry
18: How to Close Sales by Letter
19: What to Enclose With Sales Letters
20: Bringing in New Business by Post Card
21: Making it Easy for the Prospect to Answer


PART VI
The Appeal to Different Classes
22: How to Write Letters That Appeal to Women
23: How to Write Letters That Appeal to Men
24: How to Write Letters That Appeal to Farmers